Fresno Commercial Videoby WERZ · Fresno, CAPlan your project

Services · Fresno & Central Valley

Customer and workforce stories

Put lived experience at the center.

The approach

Start with the right scope.

Customer, employee, and community interviews give a campaign specific voices. We plan participation, permissions, interview themes, and supporting footage around the story you can substantiate.

Possible deliverables

Agreed in your proposal.

  • Customer or workforce story
  • Interview-led supporting clips
  • Agreed social and recruiting versions

What we’ll plan together

  • Interview participants and permissions
  • Locations and supporting activity
  • The audience and intended next step

Selected work · Produced by WERZ

Related work from WERZ

Selected WERZ work: Fresno EDC’s regional workforce campaign, a Compose AI spot filmed in Fresno, and a Portfolio Advisors company film produced in Connecticut.

Central Valley / Workforce campaign

Fresno EDC · CVTC

Workforce campaign content for the Fresno Economic Development Corporation and Central Valley Training Center.

Watch on WERZ

How a project runs

Four clear steps.

From the first conversation to the final files, with a written plan before the shoot.

  1. Define

    Set the business goal, audience, channels, and deliverables.

  2. Prepare

    Plan interviews, script, locations, casting, and the shoot day.

  3. Film

    Work with a Fresno-based production team on location.

  4. Finish

    Edit, color, sound, captions, and the versions your campaign needs.

Also from Fresno Commercial Video

Your next project

What are we making in the Valley?

Book a free 30-minute call with the WERZ team in Fresno. Bring the goal — we’ll talk through scope, timing, and budget together.